Starting a carpet cleaning business can seem simple to many individuals, but as with any business venture for the entrepreneur marketing and advertising can be a make or break. Here are a few helpful tips for marketing and advertising your new carpet cleaning business.
Marketing and advertising is one of the most critical parts of a successful carpet cleaning business. To begin with advertising and marketing can be done through some of the old stand-bys such as a classified ads paper. The classified ads paper is the popular little magazine that many grab on their way out of any large grocery store to the small mom and pops convenience stores. A simple ad placement here can cost as little as $7 to $14 dollars a week and be a solid start to getting noticed by all those individuals looking for products and services on a budget.
The Yellow Book of course is an old friend for many entrepreneurs out there. The cost will usually be more than the cost of the classified ads, but this medium has been around and still used, although not as often today, but it is still a good way to be found quickly. Having a large ad as you will see later in this article, will actually not be as effective as most would like, but simply having your name in the Yellow Book should be a must on your list of places for marketing.
The newspaper has always been the place to be for many, many decades. Today however, those who used to fight for the T.V. guide space no longer find this as appealing as it once was due to technology and the power of cable. Today it might be better to be towards the opinion pages, sports pages and even in the local community section of the paper itself. Although all these mediums are great stand-bys, there has never been anything as cost effective and powerful as what comes next.
The Internet, when it comes to marketing and advertising for the carpet cleaning business this medium has been passed up for the most part. Some looking to the Internet believe that it is an expensive and confusing land of the lost, but this is not so. This medium for marketing and advertising is the most powerful and cost effective of any medium ever invented. There is no need for spending thousands for serious and deeply involved websites for the carpet cleaner this can be done with a simple blog hosted for less than $10 dollar a month. Learning how to use this medium only comes with a small investment and tax-write-off for a simple education in Internet marketing. The yellow book, newspaper and classified ads are giving way to Dex online, Craiglist and a simple blog with solid marketing pointing the way.