Webinars have the ability to bring in new potential leads from all over the world, as well as help you engage with your audience in new, more personal way.
If you’ve not tried having a webinar yet, maybe the following reasons to add webinars to your marketing mix will convince you.
Connect with More Customers
Just like video is shared more than text content, webinars are enjoyed on a higher level than other types of educational materials. Webinars feel more personal, even though they can actually be recorded and replayed.
Establish Your Expertise
If you need a way to prove what you know, webinars are a great way to choose. Giving talks about what you know has long been a way to show authority on a subject, but doing it online is even easier than flying all over the country to do it. Both are fun and useful, but webinars offer some benefits over in-person events because you can do them from anywhere for anyone anywhere.
Develop New Information Products
Due to the ability to record webinars, you can use them as future information products. Not only can you sell the recording as is, you can also transcribe the recordings and turn them into eBooks.
The Cost to Entry Is Low
The software involved can be very expensive, but there are some great choices to use that aren’t as expensive, such as Adobe Connect and GoToMeeting. These vary in price and features, so check them out. There are other systems, too.
Engage Audiences Easily
There are many different types of features that you can use to engage audiences, such as the ability for the audience to ask questions live during the event, and the ability to hand over the speaker controls to a guest. Not to mention the ability to screen share and watch videos together and more.
Easy to Repurpose
The recording ability makes webinars simple to repurpose. Turn questions into blog posts, break up videos into eCourses, put the transcript of a webinar into book form, and more. The sky is the limit; you can even make cuts into short YouTube videos.
Great Way to Network with Others
The webinar itself, if you add in an intermission with an open chat window, is a great way to network with others. Plus the preparation for the event, finding guests and JV partners (joint venture) is going to help you with reaching out to others.
It’s Not Hard to Do
Believe it or not, if you can use your online banking system, or Skype, you have the technical knowledge to use any of the webinar software available. Planning and hosting webinars isn’t costly, and they’re not hard to do either. You’ll gain so much more out of hosting webinars and adding webinars to your marketing mix that you’ll wonder why you did not start doing them sooner.