Break Free From the Fear of Public Speaking

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Right up there with death and heights, public speaking is a fear that too many people let affect their lives.

Now, you might not have to make a speech to a room of 100 people, but if you have your own business, then you are probably going to have to make cold calling a part of your marketing strategy. Cold calling, much like public speaking, evokes a sense of dread in many people, but it doesn’t have to be this way.

This fear of speaking to a stranger is present in a lot of people because of the scrutiny that they might face. But cold calling doesn’t have to be torture and if used in an effective manner, it can generate a larger customer base for your business.

Remember that if you want to be a success, you can’t wait for customers to come to you – you have to go after the customers on your own accord.

It can be a huge benefit to you and your business because, as opposed to the impersonal approach with direct mail, this is a type of marketing that forms relationships. It’s a way to get personal with your potential customers and to allow them to associate your business with a person – you.

There are a lot of businesses out there, so you need a way to separate yours from the competition. Cold calling can be a great way to do that.

The first step to achieving effective cold calling is to get over your fears of speaking to new people. You need to develop confidence in yourself and what your business has to offer. The best way to do this is to become comfortable with the calls you will be making. Ask a friend to help you practice, so as to get you used to making your pitch to others.

It also helps to be as knowledgeable as possible about your business and what the customer would want from it. Make sure that you can answer every possible question they will throw at you. Before you start making calls, play the role of the customer and think about what you might ask and what you would want to hear.

If you’re calling a company, then do your research on it beforehand and find out all you can about the type of business it conducts. Knowledge is power.

Be prepared for your call. You don’t have to read a prepared script line for line, but do make sure that you have organized your thoughts in a detailed and efficient manner. Write all these points down so you have them for reference. Also, practice what you will say before you make your first call. Become comfortable with what you’re saying.

For a minimal price, you can purchase a voice recorder to use as a means of improving your lines. Sometimes it can really help to hear yourself speak out loud.

Take the time to find out the right person to speak to. You don’t want to waste your entire pitch on someone who isn’t in charge of decision making at his/her company.

When you have the right person on the phone be confident, but not arrogant – be persistent, but also be courteous and friendly. Let them know how your business can benefit them and that you would like to meet with them to discuss it in more detail.

More so than anything, practice what you plan on saying before you call. The confidence you exude in your speech and your knowledge of both their business and yours will speak volumes.

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